Founded in 2018 by industry leaders Christopher Gavigan, Jessica Assaf, and Laurel Angelica Myers, Prima became a trusted name in clean, clinical skincare and wellness. The brand’s range of CBD-infused skincare, body care, and supplements, crafted with organic hemp and functional botanicals, was designed to address stress and promote holistic well-being. Prima gained national recognition with retail placements at Sephora and The Vitamin Shoppe, solidifying its position as a leader in the wellness space.
Built on values of sustainability, transparency, and corporate responsibility, Prima set itself apart with rigorous standards in clean formulations and ethical sourcing. However, the brand faced significant challenges within the volatile CBD market, including regulatory hurdles and shifting consumer trends. After an unsuccessful merger attempt in 2023, Prima paused operations to reevaluate its growth strategy.
Now, with the backing of Sky Marketing Corporation, Prima is poised for a powerful resurgence.
Sky Marketing Expands Its Wellness Portfolio with Prima Acquisition
Established in 2015, Sky Marketing Corporation is a prominent Austin-based house of hemp brands, distributing cannabinoid wellness products across 45 U.S. states. The company’s portfolio includes well-known brands such as:
- Hometown Hero – A veteran-owned brand offering premium hemp products.
- ORCA – A line of microdosed wellness products tailored for athletes.
The acquisition of Prima marks Sky Marketing’s first foray into the CBD skincare and body care sector, expanding its footprint beyond ingestibles into topical wellness solutions.
“Prima fills an important void in our portfolio by offering the highest quality skincare and body care we’ve ever seen in the CBD industry. We’re so excited to reignite the brand and grow the Prima community,” says Olivia Le Meur, Chief Operating Officer of Sky Marketing Corporation.
Prima’s Vision: Innovation, Integrity, and Impact
Despite the turbulence within the CBD and cannabis markets, Prima remains committed to innovation and integrity. Sky Marketing Corporation has retained Prima’s Co-Founder and Chief Education Officer, Jessica Assaf, as a brand advisor, ensuring that Prima’s core values and rigorous formulation standards remain intact as the brand scales.
“At a time when many of our competitors have shut down, consolidated, or moved away from CBD altogether, we’re so grateful for the opportunity to start a new chapter with partners who believe whole-heartedly in the benefits of cannabinoids,” says Jessica Assaf, Prima Co-Founder and Brand Advisor.
The Road Ahead: Sky Marketing’s Strategic Push into CBD Wellness
This acquisition highlights Sky Marketing’s strategic commitment to the wellness space, positioning Prima as a cornerstone brand within its growing portfolio. Industry analysts note that the deal comes at a pivotal moment, with the CBD skincare market projected to reach USD 3.48 billion by 2030, driven by increasing consumer demand for natural, stress-relief solutions.
