Shopper’s Drug Mart’s Quebec-based branch Pharmaprix has named Quebecoise actress Sophie Pregent as the ambassador of its new Aimez Vous campaign. The project will be teaming up with Osteoporosis Canada in the coming months and focuses on helping women living in Quebec to put their health first.
According to Pregent, “I’m very enthusiastic to join the Pharmaprix Aimez Vous program as the issue of women’s health is something that I care deeply about. I know, like so many other women, how our busy lives can distract us from taking care of ourselves. That’s why I’m honoured to join forces with Pharmaprix to help make women’s health a priority – because you’re at your best when you love you.”
The Aimez Vous partnership with Osteoporosis Canada is a $1-million three-year contract that will focus on Pharmaprix extending awareness about osteoporosis among its clientele. According to Pharmaprix, educational material for this campaign will be available by early 2016.
Dr. Suzanne Morin, vice-chair of Osteoporosis Canada’s scientific advisory council says, “Pharmacists are accessible and knowledgeable health professionals who can advise women on lifestyle changes, adequate intake of calcium and vitamin D and medication adherence to reduce the risk of broken bones due to osteoporosis. Osteoporosis Canada is optimistic that this new partnership with the Pharmaprix Aimez Vous program will help women keep their bones healthy and reduce the risk of fractures.”
