Popular shopping website Overstock.com, which sells reduced priced clothing, electronics and household items, is now selling produce fresh from the farm.
“We’re integrating small farms, community-supported agriculture and co-ops into our technology so as to allow consumers in their area to buy and arrange delivery through Overstock,” CEO Patrick M. Byrne said, as reported by NRF.
On Overstock.com, produce can be found in the Farmers Market section, which also features a biography of the farmer or supplier that provided each item. It also gives shoppers a glimpse of how each farmer produces each item. Shoppers can also use the website to download healthy recipes.
Suppliers are not charged up-front to join, according to Byrne, and instead follow a revenue-sharing model that allows them to keep most of their procedures the same.
Overstock’s Farmers Market is one of its many sustainable businesses that give back to the communities involved in production. Other sustainable businesses include Worldstock, where shoppers can find handmade fair trade products, Main Street Revolution, which has products from individuals and small businesses, and Pet Adoption, which allows animal shelters across the U.S. to connect with potential adopters.
