Optimum Nutrition (ON), a leader in sports nutrition and part of Glanbia Performance Nutrition, has introduced six new flavors across its acclaimed product range, reinforcing its dedication to high-quality taste and nutrition. These additions span ON’s Gold Standard 100% Whey Protein Powder, Gold Standard Protein Shake, AMIN.O. ENERGY, and Micronized Creatine Powder.
Innovative Protein Options to Enhance Workouts
ON’s Gold Standard 100% Whey Protein Powder now comes in two new, bold flavors. The Girl Scout Thin Mints™ flavor blends mint and dark chocolate, available in a 22-serving tub for $27.99. For coffee lovers, the Caramel Macchiato variant, delivering a smooth, sweet coffee profile, is sold in a 29-serving tub for $44.99.
The Gold Standard Protein Shake line expands with a Strawberry flavor, perfect for on-the-go consumption. Priced at $8.49 for a 4-pack and $23.99 for a 12-pack, this new addition ensures convenience meets quality.
New Twists in AMIN.O. ENERGY Flavors
Fitness enthusiasts looking for a pre-workout boost can now enjoy AMIN.O. ENERGY in Rainbow Sherbet and Peach Mango Tango flavors. With each serving providing 100 milligrams of natural caffeine, these options support energy and focus. The Rainbow Sherbet flavor, with its mix of raspberry, orange, and lemon-lime, is available in 30-serving tubs for $29.99. The Peach Mango Tango flavor, blending sweet and tart fruit notes, will launch in November 2024 at select retailers.
First-Ever Flavored Creatine Powder
ON’s Micronized Creatine Powder now includes a flavored version, Blueberry Lemonade. This new release, priced at $21.99 for a 60-serving tub, combines creatine’s muscle-strengthening benefits with a refreshing citrus-berry taste and is available at Walmart.
Jen Werle, Brand Director at Optimum Nutrition, noted: “As the world’s most trusted sports nutrition brand, we continue to innovate our portfolio with trend-forward flavor offerings to further excite the category, elevate industry standards, and appeal to consumers’ taste preferences. Whether consumers seek pre- or post-workout support to muscle recovery, an easy way to hit their daily protein goals, or simply need a boost of energy, Optimum Nutrition has a solution.”
Key Highlights:
Gold Standard 100% Whey: New flavors Girl Scout Thin Mints™ and Caramel Macchiato.
Gold Standard Protein Shake: Added Strawberry flavor.
AMIN.O. ENERGY: Enhanced with Rainbow Sherbet and Peach Mango Tango.
Micronized Creatine Powder: New Blueberry Lemonade option.
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