Personalized self-care company announces $4 million in new funding led by Relevance Ventures.
Ombre, a wellness company that provides at-home microbiome tests, probiotic subscriptions, lifestyle, and diet recommendations, today announced it has hired Kimberly Griffith as Head of Science and Roma Qazi as Head of Growth. With these new hires, Ombre’s leadership is now 60% female, led by Elise Contarsy, CEO.
Read more:
Additionally, the company announced $4 million in seed funding led by Relevance Ventures, bringing the company’s total funds raised to $13.3 million. The funds will be used to continuously improve Ombre’s trusted products, supply chain, and services, including their home tests, gut health reports, probiotic formulations, and the in-app experience. Chris Crawford, Senior Investment Manager at Relevance Ventures, will join Ombre’s 75% female board of directors.
In her role as Head of Science, Ms. Griffith will apply her expertise in microbiome research to Ombre’s proprietary software and corresponding consumer experience, ensuring that Ombre’s products are providing cutting-edge science in a delightful and highly useful user experience. Ms. Griffith is a board Certified Nutrition Specialist and holds a Masters of Science in Human Nutrition and Functional Medicine, alongside continual education within microbiome research. Her persistent focus within lifestyle medicine application and research are firmly founded within the microbial community, understanding health effects from gut, skin, oral and vaginal dysbiosis and how best to optimize each biome for ideal health and wellness.
“Research is continually validating the influential role of the microbiome on disease and health,” shared Kimberly Griffith. “This is an exciting area to be a part of as we use this information to move towards at-home accessible, preventative, self-care.”
In her role as Head of Growth, Ms. Qazi will drive customer acquisition across all channels to unlock opportunities in the core economics of customer growth and acquisition at Ombre. Roma previously served as the Director of Growth Marketing at New York-based One Drop, where she drove acquisition and awareness on multiple digital channels using data-driven strategies. Prior to One Drop, Roma developed performance marketing strategies to accelerate business growth for multi-regional clients at M&C Saatchi Performance in New York and Singapore.
“Having a persistent ‘test and learn’ mindset is essential for growth,” said Roma Qazi. “Data is our best friend at Ombre. We have a great opportunity to unlock growth insights using proprietary data that will complement our self-care program.”
“Ensuring portable and affordable access to gut health is foundational for the future of preventive medicine,” said Chris Crawford. “Gut health is the nexus of wellness because it is tied to innumerous ailments throughout the body. Ombre is a cornerstone of our efforts to invest in reshaping health and wellness.”
