Peter brings nearly two decades of experience in both for-profit and non-profit organizations, most recently with Health First Network in Ontario. He has an undergraduate degree with a dual major in Business Management and Marketing from Georgian College in Barrie, Ontario and a B.B.A. in Business Management and Marketing from Northwood University in West Palm Beach, Florida.
“With unique business acumen and strategic competencies, coupled with a zest for an entrepreneurial drive, Peter has the strong ability and desire to think differently, and make vision reality,” said Jim Emme, NOW Health Group CEO. “His commitment to the healthy lifestyle industry is a great fit for our organization, and we’re very pleased to welcome him to the NOW team.”
“I’m very pleased to be joining NOW Health Group, a company that demonstrates its founding values every day” said Peter. “As the head of Puresource, I welcome the opportunity to continue to support and grow the impact the company has in promoting healthy lifestyles in Canada.”
Since its founding in 1989, Puresource has become a leading national distributor and manufacturer of natural wellness products across Canada, supplying over 150 brands and representing more than 4000 products primarily into the independent health food channel as well as mass grocery and drug store retailers. Retail customers are serviced from distribution centers in Calgary, Alberta, Vancouver B.C., and the head office in Guelph, Ontario.
About NOW Health Group:
Founded by Elwood Richard in 1968 on the belief that natural is better, NOW Health Group (NHG) is still a family-owned company today. NHG comprises Puresource, Canada’s leading national distributor and manufacturer of natural health products; The Fruitful Yield, a chain of 13 natural food stores in the Chicagoland area; and NOW Foods, the largest division of the company and manufacturer of more than 1,400 dietary supplements, foods, sports nutrition and personal care products that are sold in more than 60 countries. NHG has over 1500 employees across North America. After more than 50 years in the natural products industry, NHG remains committed to its original mission – to provide value in products and services that empower people to lead healthier lives.
