Lemon Perfect, the fastest growing brand in the enhanced water category*, today announced a partnership with Philadelphia Eagles quarterback Jalen Hurts. Drinking Lemon Perfect Every Day Hurts joins Lemon Perfect as a brand champion to accelerate Lemon Perfect’s goal of becoming the No. 1 brand in market share in the multi-billion dollar fortified water category.
As fans across the U.S. turn their attention to the NFL season, Hurts’ partnership with Lemon Perfect is part of a fast-rising quarterback — the youngest quarterback in NFL history to start the playoffs — and a rapidly rising brand. touchdown pass between. It has won fans in the United States for its delicious taste.
“Lemon Perfect is my new favourite drink,” says Hertz. “Before I discovered Lemon Perfect, it was a challenge to give up sugary drinks, which are delicious and refreshing – without sugar. I also agree with Lemon Perfect’s belief that healthy hydration not only tastes good but is easy to use. I Looking forward to sharing Lemon Perfect with my fans and letting them know that water is no longer boring.”
As the lead spokesperson for Lemon Perfect, Hurts will help build brand awareness among NFL fans around the world, especially in the Delaware Valley, where Eagles fans are avid.
“We are honoured to have Jalen join our Lemon Perfect team as the first NFL ambassador in our company’s short history,” said Yanni Hufnagel, founder and CEO of Lemon Perfect. “Jalen is an NFL MVP-caliber star and his impact will continue to accelerate with each Eagles win. With Lemons in motion, Jalen is primed for a big season and a great year for the Hawks. ”
In April, Lemon Perfect announced the closing of a $31 million Series A funding round led by internationally acclaimed, award-winning artist and entrepreneur Beyoncé Knowles-Carter. The financing brings the total value of Lemon Perfect to more than $100 million less than three years after the company sold its first bottle.
