New Chapter, Inc. has announced the acquisition of its Canadian distribution rights by its newly formed subsidiary, New Chapter Canada, Inc. New Chapter Canada acquired the distribution rights of New Chapter products from the Canadian company, Advantage Health Matters. Beginning immediately, New Chapter Canada will introduce new bilingual packaging, brochures, national advertising, and a new bilingual Canadian website. New Chapter Canada’s newly appointed General Manager, Disa Pratt, believes that “Gaining control of our distribution rights gives us the ability to have a more direct relationship with retailers. We can now more fully utilize our soul to soul marketing approach in better serving our customers.”
