NaturVet’s Lickable Supplements Make Cat Wellness Simple
Cats can be particular about pills and powders. NaturVet, a leader in pet health and wellness innovation, has introduced a solution designed for real-world compliance: Lickable Supplements for cats. Available in Calming, Multi-Vitamin, and Hip & Joint, each (3 oz/89 mL) pump-dispensed formula supports common feline health needs in a convenient, mess-free format.
“Keeping your cat healthy has never been easier,” said Geoff Granger, CEO at NaturVet. “With a variety of formulas available, pet parents can choose targeted support without the struggle.”
Formulated by veterinarians and focused on simplicity and effectiveness, the line features proven actives commonly used in feline care, including glucosamine, MSM, hyaluronic acid, chamomile, melatonin, taurine, and hemp seed. The pump ensures easy delivery and consistent dosing—dispense into a dish or onto a lick mat and let the cat do the rest.
What’s in the Line
- Calming: Tailored with melatonin, chamomile, and hemp seed to help ease tension during stressors such as travel, grooming, thunderstorms, or fireworks.
- Multi-Vitamin: A daily foundation with essential vitamins and minerals that may be lacking in typical diets to support overall health and immunity.
- Hip & Joint: Features glucosamine, MSM, and hyaluronic acid to help maintain healthy connective tissue and support hip and joint function—important for active and ageing cats alike.
Why It Matters for Retailers
- Compliance-first format: Palatable, lickable texture increases acceptance and repeat purchase.
- Clear need states: Calming, foundational nutrition, and mobility remain top demand drivers in pet supplements.
- Easy merchandising: Compact bottles, simple dosing instructions, and targeted claims simplify shelf education.
How to Use
Pump the recommended amount (per label directions) into a cat’s dish or onto a lick mat. Use daily for ongoing support, and during specific stress events for Calming.
