A New Era of Science-Backed Innovation for Health Retailers
Health retailers, take note: A major opportunity is unfolding in the world of vitamins and supplements. Nature’s Way, a trusted industry leader for over 50 years, has announced the launch of its Innovation Challenge, a platform designed to fund and mentor scientific pioneers in gut health and weight management. This initiative, open to startups, academics, and researchers across Canada and the U.S., could fuel the next big product innovation to hit your shelves.
Why This Matters for Health Retailers
With consumer interest in gut health and GLP-1 weight wellness solutions surging, retailers need to stay ahead of emerging trends. A 2024 poll found that 12% of U.S. adults have used GLP-1 medications, while 60-70 million Americans struggle with digestive issues. This growing demand presents a unique opportunity for health-focused retailers to expand their offerings with science-backed, nature-derived solutions.
Nature’s Way: A Trusted Partner in Innovation
As part of the Schwabe Group, a global leader in phytomedicine, Nature’s Way has a portfolio of over 700 plant-based products—including bestsellers like Sambucus Gummy, voted #1 Product of the Year by Kantar. With a state-of-the-art facility and a team of food scientists, chemists, and microbiologists, the company is uniquely positioned to transform emerging research into retail-ready products.
How to Get Involved
For health retailers looking to align with the latest in scientifically driven wellness, this initiative signals a pipeline of innovative, evidence-based products coming soon. If you work with startups, researchers, or brands pioneering in gut health and weight management, now’s the time to encourage applications to the Innovation Challenge.
Submissions are open on a rolling basis to U.S. and Canadian innovators.
Selected applicants receive funding and expert mentorship to bring their ideas to market.
Health retailers can anticipate next-generation solutions that meet evolving consumer needs.
By championing scientific breakthroughs, Nature’s Way is setting the stage for the next wave of health retail innovation.
