Nature’s Way Introduces Brain Fuel, A Daily Wellness Supplement To Support Cognitive Function In Adults*
The company introduces Brain Fuel—a tasty, convenient gummy supplement formulated to support short-term memory, focus, and concentration for adults age 18+.* According to Mintel1 research, Millennials say supporting their overall physical health and immune system are the top two reasons for vitamin and supplement (VMS) use. This is in line with consumers overall; however, Millennials are more likely to prioritize VMS use to support their mental well-being within their health journeys.
Brain Fuel reflects the 50-year mission of Nature’s Way to harness the problem-solving power of nature to nourish human potential. The key ingredient in Brain Fuel, COGNIGRAPE®, is a clinically studied red grape extract that can be used to support cognitive function.* Additionally, per serving (two gummies), Brain Fuel provides 100 percent of the recommended Daily Value2 of vitamins B6 and B12 to help nourish the brain and support brain function.*
“Brain health and mental wellness continues to be a priority for many of us,” said Andrew Hartshorn, Chief Marketing Officer at Nature’s Way. “So often we are inspired by nature for the best solutions which is why we’ve introduced Brain Fuel, giving consumers a plant-derived and clinically studied ingredient in a tasty gummy supplement to support cognitive function.*”
1 look forward to 1 Vitamin boost: Half of Millennials are using vitamins and supplements more often than they did before the pandemic | Mintel
