About Peter Hartman:
Hartman is a 17-year veteran of the natural products industry. Before his role at Naturade, Hartman spent several years in distribution and joined the plant-based pioneering brand Vega as its Director of Sales for the United States. At Vega, Hartman oversaw the company’s growth in the US, which ultimately led to its acquisition by WhiteWave in 2015.
In addition to Vega, Hartman’s previous work experience includes roles at Navitas Organics, Fat Snax and EO Products. He was also a board member for WhyBars.
About Mike Billing:
Billing brings 20 years of experience, including seven years in supply chain operations, to Naturade. He most recently worked as a Director at Gilbert Marketing Group, which represented Orgain at Costco Wholesale in the US and Mexico. In this role, Billing oversaw demand planning, sales forecasting, marketing and trade spend and data analytics.
Additional experience includes working directly for Orgain and for a start-up consumer packaged goods coffee company, NuZee dba Coffee Blenders.
About Travis May:
May joins Naturade after two and a half years at Lenny & Larry’s, where he tripled the company’s Amazon business and brought the website to the modern era with a Shopify port and tech stack.
Before Lenny & Larry’s, May worked for Navitas and Vega. He has nine years of experience managing Amazon business for brands and helping to grow online channels for businesses.
