Metro Inc. is debuting online grocery services at three of its Greater Montreal Area stores. The retailer plans to expand the service into the Ontario market in the future.
The three stores introducing the program include Metro Plus Kirkland,
Metro Plus Ste-Rose, and Metro Plus Pie IX.
Employees have been trained to select only the freshest in-store products when filling orders. The selected products are then kept in a dedicated Tri-Zones area until they are picked up or delivered to clients.
“We have made every effort to ensure that customers make no compromise with respect to the freshness of the products selected, that they find all the products they are looking for online as they would in-store and that they receive their order at the most convenient moment for them,” notes Marc Giroux, senior vice-president of Metro.
The company has also integrated metro&moi, a loyalty program, into the service. “The members of the metro&moi loyalty program will save even more time because they will be able to add the products they buy frequently to their cart,” adds Gino Plevano, vice-president of digital strategy and loyalty. “They will also be able to use their personalized coupons as well as their rewards.”
During the first phase of the online program, Metro is making delivery available on the Island of Montreal in a selected area. After this test phase, Metro will decide how to deploy this in the rest of Quebec and in Ontario.
