Grocery chain Metro is purchasing 75 per cent of Quebec bakery Premiere Moisson for an undisclosed amount. This move comes as the bakery is looking to expand while adding to its product line.
The Colpron-Fiset family opened the first bakery in the chain in 1992. The family will remain in control of 25 per cent of the company while managing its 23 stores and three production plants.
“For Metro, it’s a strategic partnership because it will help us to differentiate our banners with fresh and quality products,” says Metro CEO Eric La Fleche. According to Metro, the two companies have formed a partnership over the last 20 years. The supermarket chain makes up about 20 per cent of Premiere Moisson’s annual sales, including as a baker for some of Metro’s private-label bread.
