“The PC brand is known for innovation. While that has always meant having the newest flavours and food trends, it increasingly means leading the way with sustainable packaging,” said Kathlyne Ross, Vice President of Product Development and Innovation at Loblaw Companies Limited. “We know the impact our products can have on the environment and we are committed to being part of the solution. This new recyclable packaging is another step on our journey in eliminating waste and reducing greenhouse gas emissions across our operations.”
As part of a growing effort to address environmental, social and governance (ESG) issues, Loblaw has established various packaging commitments to help fight climate change, including ensuring all control brand and in-store plastic packaging will be reusable or recyclable by 2025. In support of this goal, the company has communicated new packaging standards to its control-brand suppliers. These standards are inspired by the global Consumer Goods Forum Golden Design Rules, co-created by Loblaw and many of the world’s largest retail and consumer goods companies.
