Affron®
Saffron stigma extract (Crocus sativus) standardized to 3.5% Lepticrosalides, made in Spain with a low-temperature extraction.
Supplier: Saanroo Health Sciences (formerly Gencor). Positioned for: Mood & stress, Sleep, Women's health, Energy & sports, Children, Skin, hair & nails. Company cites 13 human clinical trials and one pharmacokinetic study; used at 14-28 mg.
How to merchandise Affron®
Where it sits
Mood and stress section, near sleep products.
Pair it with
- Magnesium
- L-theanine products
- Sleep formulas
- B-complex vitamins
Who asks for it
Adults looking at mood, stress or sleep products, often women in their 30s to 50s.
On the store floor
- Made from saffron, the same spice used in cooking, at a very small daily amount.
- One of the most studied branded saffron extracts; the brand cites 13 human trials.
- Ask whether they already take anything for mood or sleep and suggest they check with their practitioner.
Display idea
A small jar of culinary saffron threads beside the shelf makes a strong conversation starter.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).
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