LP299V®
Lactiplantibacillus plantarum 299v, Probi's lead proprietary strain.
Supplier: Probi. Positioned for: Digestive health, Women's health, Pregnancy & infant, Energy & sports, Heart & circulation, Mood & stress, Brain & cognition, Children, Metabolic & weight, Food & beverage formulation. Company cites 85+ human clinical studies and 300+ scientific publications over 35+ years, with up to 24 months' stability.
How to merchandise LP299V®
Where it sits
Probiotic cooler or shelf, in the single-strain digestive section.
Pair it with
- fibre/prebiotics
- iron supplements
- digestive enzymes
- fermented foods
Who asks for it
Shoppers who ask for a specific strain a practitioner or friend named.
On the store floor
- It is one named strain, L. plantarum 299v, with its own body of research.
- Probiotic research is strain-specific, so check that the label lists 299v.
- Check the label for storage: some formats need refrigeration, others don't.
Display idea
Shelf card explaining how to read a probiotic strain name (genus, species, strain code).
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.
Probi’s LP299V® + Iron: Signal a New Era for Women’s Health Supplements