FloraGLO® Lutein
Free (unesterified) lutein extracted from marigold flowers.
Supplier: Kemin. Positioned for: Eye health, Brain & cognition, Skin, hair & nails, Pregnancy & infant, Children, Healthy aging, Food & beverage formulation. Company says it was the lutein used in the AREDS2 eye study and calls it the most researched lutein brand.
How to merchandise FloraGLO® Lutein
Where it sits
Eye health section.
Pair it with
- zeaxanthin
- omega-3 DHA
- bilberry
- blue-light glasses (if stocked)
- prenatal multivitamins
Who asks for it
Screen-heavy workers and older adults looking at eye products.
On the store floor
- Made from marigold flowers.
- It was the lutein brand used in the large AREDS2 study.
- Check the label for lutein and zeaxanthin amounts per serving.
Display idea
Eye-health end-cap with a simple 'lutein + zeaxanthin' shelf guide.
What staff can say depends on the finished product's own licence or label in your market (for example a Health Canada NPN, US structure/function wording or EU authorised claims), so read that label rather than the ingredient supplier's material.