Proteins
Protein ingredients distributed for sports nutrition and functional food makers.
Supplier: Faravelli. Positioned for: Energy & sports, Muscle & recovery, Metabolic & weight, Food & beverage formulation. Commodity category.
How to merchandise Proteins
Where it sits
Protein powder bay.
Pair it with
- Shaker bottles
- Creatine
- Electrolytes
- Greens powders
Who asks for it
Active people and those adding protein to meals.
On the store floor
- Ask about dietary preferences: dairy, plant or collagen.
- Compare grams of protein per scoop.
- Check the source animal or plant on the label.
Display idea
Sample-size protein bar near the till.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).
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