Fibres
Dietary fibre ingredients distributed for supplements and functional foods.
Supplier: Faravelli. Positioned for: Digestive health, Metabolic & weight, Food & beverage formulation. Commodity category.
How to merchandise Fibres
Where it sits
Digestive health section.
Pair it with
- Probiotics
- Digestive enzymes
- Water bottles
- Fermented foods
Who asks for it
Adults wanting more fibre in their diet.
On the store floor
- Ask how much fibre they get from food now.
- Suggest starting with a small serving and increasing; follow label directions.
- Note the fibre source (psyllium, inulin, acacia).
Display idea
Card listing high-fibre foods next to the powders.
Only repeat what the finished product's licence or label allows in your market (for example its Health Canada NPN, US structure/function statement or EU authorised claim).
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