EPAX® 6000
Omega-3 concentrate with about 300 mg/g EPA and 200 mg/g DHA, a long-standing grade used in many published studies.
Supplier: Epax. Positioned for: Heart & circulation, Healthy aging. Epax notes EPAX 6000 has been used in a significant number of published heart-health studies.
How to merchandise EPAX® 6000
Where it sits
Omega-3 and fish oil bay in the supplement aisle, refrigerated or ambient as the label directs.
Pair it with
- Coenzyme Q10
- Plant sterols
- Magnesium
Who asks for it
Shoppers asking for a 'balanced' EPA and DHA fish oil.
On the store floor
- One of Epax's longest-studied grades, with a roughly 3:2 EPA to DHA ratio.
- Ask what they are using omega-3 for and point them to the label dose.
- Note the source is marine fish, so it is not suitable for vegans.
Display idea
Pair with a card explaining the difference between EPA and DHA in plain terms.
Claims vary by market, so confine shelf talk to what the finished product's own licence or label permits (Health Canada NPN, US structure/function wording, EU authorised claims).