EPAX® 1050
High-DHA omega-3 concentrate with DHA well above EPA.
Supplier: Epax. Positioned for: Brain & cognition, Eye health, Pregnancy & infant, Women's health, Children, Healthy aging. Epax cites clinical studies on this grade in older adults for brain use and positions it for eye and prenatal products.
How to merchandise EPAX® 1050
Where it sits
Omega-3 bay, near prenatal and children's supplements.
Pair it with
- Prenatal multivitamins
- Lutein and zeaxanthin
- Children's multivitamins
- Folate
Who asks for it
Expecting parents, parents of young children and older adults asking for 'high DHA'.
On the store floor
- A DHA-dominant concentrate; check the label for DHA per serving.
- Ask whether the product is for an adult, a child or pregnancy, then check the label directions.
- Sourced from marine fish oil and concentrated in Norway.
Display idea
Cross-merchandise a high-DHA product beside prenatal vitamins with a 'look for DHA on the label' tag.
Before repeating any benefit, check what the finished product's licence or label allows in your market (for example a Health Canada NPN, a US structure/function statement or an EU authorised claim).