Isomalt
Sugar replacer (polyol) made from beet sugar, about half as sweet as sugar.
Supplier: Beneo. Positioned for: Food & beverage formulation, Oral health, Blood sugar, Metabolic & weight, Manufacturing & delivery. Company highlights low moisture uptake for candies.
How to merchandise Isomalt
Where it sits
Sugar-free candy and lozenge section.
Pair it with
- xylitol mints
- sugar-free gum
- throat lozenges
Who asks for it
Shoppers avoiding sugar.
On the store floor
- A sugar alcohol made from beet sugar.
- Keeps hard candies from going sticky.
- Point shoppers to the label for serving size and any sugar-alcohol notice.
Display idea
Sugar-free candy rack near checkout.
Any wording beyond ingredients and nutrition facts depends on the finished food's label and the rules in your market (for example Health Canada food labelling, US FDA or EU authorised claims), so stick to what the package says.
Intolerant Uses Digestive Enzymes to Manage Starch and Sucrose Intolerance