Health-E Commerce®, the parent company behind FSA Store® and HSA Store®, is once again taking centre stage at the 38th Annual ECFC Symposium, held August 5–7 in Denver. As the first and leading online retail platform for FSA- and HSA-eligible products, the company will return as both sponsor and exhibitor, reaffirming its commitment to reshaping how Americans manage their health spending accounts.
The brand’s presence at the symposium goes beyond the exhibit floor. On August 7 at 3:00 p.m., Itamar Romanini, Vice President and General Manager of HSA Store, will present “Increasing HSA Education to Increase the Bottom Line”, a timely session aimed at helping third-party administrators (TPAs), benefits professionals, and employers unlock the full potential of HSAs through improved consumer literacy and engagement.
Romanini’s presentation comes at a critical time. With growing enrolment in HSA-eligible health plans, there’s a rising demand for tools that simplify account usage and drive year-round value for participants. “Better HSA education directly impacts account utilization and savings growth,” says Romanini. “When participants understand their options, they make smarter health and financial decisions.”
Health-E Commerce will be showcasing proprietary e-commerce integrations tailored for TPAs, including technologies that streamline claims processing and enhance FSA/HSA compliance. These integrations not only reduce administrative overhead but also simplify the user experience for account holders.
The company’s long-standing focus on consumer education is a natural fit with the mission of ECFC, a key voice in the evolution of flexible compensation and tax-advantaged health benefits. “ECFC continues to push the industry forward with education, advocacy, and policy leadership,” said Steve Jackson, Senior Vice President of Sales at Health-E Commerce. “We’re proud to contribute to that momentum again this year.”
