Health Canada is revamping the country’s healthy eating guidelines with new rules for marketing and labelling children’s foods.
Health Minister Jane Philpott says that the “iconic” current Canada Food Guide does not match the country’s changing demographics and lifestyles. Philpott notes that the guide must be “relevant and practical,” individualized, and adaptable for food preferences and sensitivities.
However, it will take anywhere from 5 to 10 years to implement these changes, after consultations with industry, stakeholders and the public.
Consultations will wrap up December 8, 2016. Philpott says the Healthy Canada strategy has three pillars, including healthy eating, the promotion of physical activity, as well as mental health initiatives.
With these new guidelines, natural, organic, and nutritious children’s foods will be better able to dominate the market due to increased consumer awareness. As these regulations come to fruition, consider stocking your shelves with goods that are sure to meet—and exceed—changing consumer expectations.
