Hain Celestial, the food and beverage giant, has filed suit in federal court against St. Louis’s Blueprint Coffee for trademark infringement.
Hain owns a company by the name of BluePrint Organic, a brand whose product line is comprised of cold-pressed juice and various cleanses. Hain notes that the name of Blueprint Coffee creates “a likelihood of confusion” with its BluePrint brand.
According to The Riverfront Times in St. Louis, Mike Marquard, a partner in Blueprint Coffee, notes that his company has filed for a U.S. trademark. At this time, they are in a period where potential rivals can object to the finalization of the trademark.
Marquard said he is not “caught off guard” by the suit, as the two companies have been negotiating to find a “peaceful resolution.”
Blueprint Coffee operates out of St Louis, and sells coffee products across the U.S. Founded in 2013, the company seeks to create mutually beneficial relationships between its producers, vendors, wholesale partners, and customers.
