Leading global health and wellness brand, GNC, announced today the selection of GCE ProdigID, an affiliate of Ting Hsin Group, as its exclusive franchise operator in Taiwan. GCE ProdigID, part of a conglomerate with strong roots in the food industry, will be strategically positioned to provide health and wellness solutions to the Taiwanese market and help consumers Live Well.
“We are pleased to welcome GCE ProdigID as GNC’s new partner in Taiwan and look forward to supporting them as they serve consumers in Taiwan,” said Cheri Mullen, VP, Chief International Officer, GNC. “This new international franchising relationship is indicative of our growth and long-term viability as a business on a global scale.”
GCE ProdigID will serve as GNC’s exclusive operator in Taiwan and focus on developing the market and building the GNC brand.
“Like GNC we share a passion for our customers and look forward to sharing innovative wellness solutions,” said Jackson Huang, Chairman and CEO of GCE ProdigID. “GNC’s scientific expertise is very impressive and makes them a unique partner in the marketplace.”
GNC has franchise operators in 65+ countries and more than 1,600 international locations. Its first international franchise agreement was completed in 1989 expanding operations into Mexico. Since then, GNC has grown its global footprint to six continents.
“GCE ProdigID is an expert in the consumer space,” Mullen continued. “Their ability to understand the purchasing behaviours, product preferences and consumer needs in the market will enable great success for the GNC brand in Taiwan.”
In addition to Taiwan, GNC has international franchise locations in nearly 20 countries across Asia.
