Gerber® and Terracycle® Partner to Launch Recycling Program Throughout Canada

Gerber®, the early childhood nutrition leader, has partnered with international recycling leader, TerraCycle® to help give typically hard-to-recycle baby food packaging a new life. This partnership is rooted in Gerber and TerraCycle’s shared values around eliminating waste and supports the recovery of hard-to-recycle baby food packaging on a national scale throughout Canada.

Participation in the program is easy – parents are invited to sign up on the Gerber® Recycling Program page at https://www.terracycle.com/en-CA/brigades/gerber-en-ca and mail in baby food packaging that is currently not municipally recyclable, including flexible plastic bags, pouches and inner bags, using a prepaid shipping label. Once collected, the packaging is cleaned, melted down and then remolded to make new products.

“We know that creating a sustainable future is critically important and especially so for today’s parents, who are raising the next generation of leaders. As the world’s largest baby food company, we are thrilled to partner with TerraCycle to reduce our carbon footprint,” said Alison McLean, President, Nutrition, Nestlé Canada. “With this new partnership, approximately 200,000 Gerber pouches or over 1,800 kgs of packaging material, will be redirected and won’t end up in landfills. This is a significant milestone on our journey to tackle plastic waste and preserve the planet for our future generations.”

“Through this free recycling program, Gerber is offering parents an easy way to divert waste from landfills by providing a responsible way to dispose of certain hard-to-recycle Gerber baby food packaging,” said TerraCycle CEO and Founder, Tom Szaky. “By collecting and recycling these items, families can demonstrate their respect for the environment not only through the products that they choose for their children, but also with how they dispose of the packaging.”

The Gerber® Recycling Program is open to any interested individual, school, office, or community organization nationwide. As an added incentive, for every pound of packaging waste sent to TerraCycle through the Gerber® Recycling Program, registered participants can earn $1 to donate to a non-profit, school or charitable organization of their choice.

Gerber was founded on the ambition to give babies the best start in life and their work doesn’t stop at nutrition. These efforts on sustainable packaging build on more than a decade of progress and investment to achieve Nestlé Canada’s ambitious sustainability goals to make 100% of its packaging reusable or recyclable by 2025. More information on the Nestlé’s climate change roadmap and packaging commitments can be found at www.nestle.com/csv/global-initiatives/zero-environmental-impact.