Floyd Mayweather’s 101 Supplements Punch Through GNC Nationwide
Floyd “Money” Mayweather may have retired undefeated from the boxing ring, but his next fight is one for the future of sports nutrition. The world-renowned champion has just launched 101 Supplements, a high-performance line of nutritional products, in partnership with wellness retail giant GNC. The line is now available in over 2,000 GNC stores across the U.S. and online at GNC.com—a strategic move that combines Mayweather’s dedication to peak performance with GNC’s legacy of quality and consumer trust.
This collaboration is more than a celebrity endorsement—it’s a calculated partnership between two heavyweight brands. It also signals a fresh direction for both parties as they aim to dominate the growing global performance nutrition market. With GNC’s robust distribution and Mayweather’s high-profile athletic credibility, the stage is set for 101 Supplements to become a category leader.
A Champion’s Vision for Elite Wellness
Mayweather’s intent with the 101 brand is crystal clear: create supplements designed for those who strive to be “one of one”—not one of many. His personal connection to GNC as a longtime customer lends authenticity to the partnership.
“GNC has always been my go-to resource for nutrition,” says Mayweather. “We weren’t built to be one of many—we’re here to be one of one.”
In his statement, Mayweather underscores that 101 Supplements isn’t just a brand—it’s a mindset. Whether you’re a professional athlete or a weekend warrior, the line is crafted to help users push past limitations and perform at their peak.
What’s in the 101 Lineup?
Launched earlier this year, 101 Supplements comprises seven premium, science-backed products, each formulated to deliver tangible results in performance, recovery, and overall wellness:
- Whey Protein Powder – Complete with high bioavailability to aid muscle growth and repair
- Sport Pre-Workout – A cleaner boost for consistent daily workouts
- Loaded Pre-Workout – Including the exclusive Candy Rocks flavour, this formula offers seven branded ingredients designed to amplify strength, focus, and endurance
- Creatine Monohydrate – Time-tested, research-backed strength support
- Greens & Gut Health – A powerful blend of digestive enzymes, adaptogens, and greens
- Hydration Stick Packs – Designed to restore electrolytes and support stamina
- Peptide Muscle Builder Capsules – Advanced formula to encourage lean muscle development
The standout in the launch is the One of One Loaded Pre-Workout in Candy Rocks flavour, a GNC-exclusive. Targeted at consumers who crave both effectiveness and a sensory experience, this pre-workout aims to deliver explosive strength, sharper mental alertness, and long-lasting endurance with seven key branded ingredients.
GNC’s Strategy: Premium Science Meets Mass Reach
GNC’s endorsement of 101 Supplements is a signal of the retailer’s intent to dominate the high-growth, premium supplement market segment. CEO Michael Costello emphasized the company’s focus on innovation and science-backed offerings:
“We’re bringing the hottest new and proven products to support and motivate our customers’ desire to live well thanks to 101,” said Costello.
This launch also reflects GNC’s forward-thinking brand investment strategy. In recent years, the company has committed to revitalizing its product assortment by leaning into exclusive partnerships, flavour innovation, and ingredient transparency.
