Element Nutritional Sciences Inc. (CSE: ELMT) (OTC: ELNSF) (FRANKFURT: 93X) (the “Company” or “Element”), announced that it has received approval from Loblaws Supermarket (“Loblaws”) to list its patented Rejuvenate™ Muscle Activator in 150 stores, representing 300 points of distribution. Element expects that the listing could take place as soon as September 2023.
Loblaws is a subsidiary of Loblaw Companies Limited (TSX:L), which operates more than 2,500 grocery and pharmacy locations across Canada, including the Shoppers Drug Mart pharmacy chain. Loblaws and Shoppers Drug Mart both currently carry Rejuvenate™ muscle health drink mix in stores and online.
Element’s product innovation and distribution strategy is dependent on securing the working capital necessary to fund these activities.
“We are delighted to be expanding the line of Rejuvenate™ products available through Loblaws and we are working with expedience to launch Rejuvenate™ Muscle Activator with similar partners across North America. Retail and consumer acceptance is a testament to our work with Nielsen’s and Tastemakers, which was designed in part to further our relationships with North America’s leading retailers and to provide a great tasting functional beverage proven to improve muscle health,” said Stuart Lowther, Chief Executive Officer.
