Cizzle Brands Corporation (CBOE: CZZL) has officially commenced trading on Cboe Canada, following final approval from the exchange. The company’s common shares began trading today, December 30, 2024, under the ticker symbol “CZZL.” This milestone comes on the heels of Cizzle’s recently closed business combination with Cizzle Brands Ltd., originally outlined in their October 7, 2024, agreement.
The company’s first flagship product, CWENCH Hydration, is already making waves. CWENCH is a low-calorie sports hydration drink featuring zero sugar, only 10 calories, and six performance-boosting electrolytes. Developed in partnership with top-tier athletes and trainers—including renowned strength coach Andy O’Brien—the beverage is designed to meet the hydration needs of both elite performers and everyday consumers.
Endorsements from high-profile athletes such as NHL MVP Nathan MacKinnon, Montreal Canadien Cole Caufield, NBA All-Star Andrew Wiggins, and Canadian Olympic soccer star Adriana Leon highlight CWENCH’s growing market presence. Up-and-coming hockey talents Gavin McKenna, Chloe Primerano, and Jade Iginla are also backing the brand.
“We’re thrilled to begin trading on Cboe Canada,” said John Celenza, Chairman and CEO of Cizzle Brands. “Our goal is to elevate health and wellness at a time when consumers are demanding better, healthier choices. The enthusiastic reception of CWENCH by athletes and families alike signals that we’re on the right path. With several innovative products in development, we’re just getting started.”
 is now trading on Cboe Canada following its business combination. Its first product, CWENCH Hydration, offers 10 calories, zero sugar, and 6+ electrolytes, endorsed by top athletes like Nathan MacKinnon and Andrew Wiggins.){kind=link}