Chosen Foods, best known for its culinary-grade avocado oil, is branching into the beauty industry with the release of its limited-edition Chosen Beauty 100% Pure Avocado Oil Hair Serum. This new product is designed to hydrate, repair, and protect hair, harnessing the natural benefits of avocado oil, which is rich in antioxidants and omega fatty acids known to support healthy, vibrant hair.
Packaged in a sleek dropper bottle, the lightweight serum is designed for versatility and caters to all hair types. It can be used as a scalp treatment to alleviate dryness and flaking, a pre-shampoo therapy to soften and smooth damaged hair, or an intensive overnight mask for deep repair. Additionally, it offers immediate smoothing for flyaways and split ends, while its multitasking nature extends to cuticle care and makeup removal.
Rylee Kitts, Marketing Manager at Chosen Foods, said the product was inspired by employees who began using the company’s culinary oil on their hair. “We knew we needed to bring our 100% Pure Avocado Oil to haircare,” Kitts explained. Designed with sustainability in mind, the bottle is reusable and refillable, underscoring the brand’s dedication to functionality and quality.
