Ten winners were recognized in Vancouver on Thursday (April 4) at the association’s annual conference and trade show, CHFA NOW.
The awards celebrate the best-of-the-best in the Canadian natural, organic and wellness industries.
Votes from CHFA members determine some winners, while the John Holtmann Award is chosen by the association’s judging panel.
The CHFA Industry Achievement Award winners for 2024 are:
John Holtmann Industry Achievement Award: Matt LeBeau, LeBeau Excel
CHFA One To Watch Award: Beckie Prime, Beck’s Broth
Agent of Change in Social Justice & Advocacy: Gavin Mah, Biomed
CHFA Celebrating Diversity Award: Margaret Coons, Nuts for Cheese
CHFA Award for Excellence in Retail Sales: Lisa Fry, Nature’s Fare Markets
CHFA Award for Excellence in Sales: Jason Cox, Purity Life Health Products
CHFA Launch Pad Winner: Freshfield Naturals Inc.’s Ocean Saving Omega
Woman of Influence Award: Ellen Wheeler, Alive Publishing Group
Retail Innovation Award: Community Natural Foods
Brand Impact Award: St. Francis Herb Farm
