“We are excited to open a licensed cannabis store in the major market of Calgary. This location will be open in advance of Calgary Stampede and is one of the closest locations to Stampede Park. We are enthusiastic about the anticipated performance of this major market location,” shared Trevor Fencott, Fire & Flower’s, Chief Executive Officer. “This store has been built out in anticipation of additional licenses and the ability to rapidly open this store upon receipt of the licence validates Fire & Flower’s first-to-market strategy.”
It is anticipated the first Calgary licensed store will open the week of June 24 and will be located at 3916 MacLeod Trail, Calgary, Alberta. The location has been open since January 2019 to showcase the Fire & Flower retail experience including best-in-class cannabis education. Once cannabis products have been received, the location will offer a full assortment of cannabis products from licensed producers.
About Fire & Flower
Fire & Flower is a leading purpose-built, independent adult-use cannabis retailer poised to capture significant Canadian market share. The Company guides consumers through the complex world of cannabis through education-focused, best-in-class retailing that is centred around its proprietary HiFyre digital platform. The Company’s leadership team combines extensive experience in the cannabis industry with strong capabilities in retail operations.
Fire & Flower Holdings Corp. owns all issued and outstanding shares in Fire & Flower Inc., a licenced cannabis retailer in the provinces of Alberta and Saskatchewan and is a consultant and licensor to Fire & Flower-branded retail locations in the province of Ontario.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION
This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws (“forward-looking statements”). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as “anticipate”, “achieve”, “could”, “believe”, “plan”, “intend”, “objective”, “continuous”, “ongoing”, “estimate”, “outlook”, “expect”, “project” and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions “may” or “will” occur. These statements are only predictions.
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SOURCE Fire & Flower Holdings Corp.
