The Body Shop, British retail giant of natural health, skin care and beauty products celebrated their 40th anniversary with a bold pledge to help sustain Mother Earth. As one of the leading companies that consistently use social and environmental campaigns to promote their business one shouldn’t be surprised by the “ethical beauty” retailer’s announcement.
Chairman and CEO Jeremy Schwartz explains, “The Body Shop’s 40th anniversary is the perfect time to reassert our aim for leadership in ethical business; for us, being truly sustainable means shaping our business to work in line with the planet’s natural systems so they can replenish and restore themselves.”
Working in tandem with the Future Fit Foundation, the company has established an impressive list of objectives it hopes to achieve by 2020. Chris Davis, The Body Shop’s International CSR and Campaigns Director, says, “We have set ourselves ambitious, inspiring and measurable targets for our commitment. We are developing new practices to enrich the planet in which we operate whilst helping our company grow and prosper. Our new commitment combines all the experience and knowledge of our expert people with new advances in science and technology.”
The list includes enhancements to their existing Community Trade program, ensuring all products are 100 per cent sustainably sourced, continued reduction of “their environmental footprint” on the planet, and powering all of their stores with renewable energy.
