Canada’s largest retail pharmacy chain Shoppers Drug Mart has launched an online beauty section. Now, Canadians have 24-hour access to a wide selection of beauty brands by easily navigating through the retailer’s new beautyBOUTIQUE.ca.
In a press release from Shoppers Drug Mart President Mike Motz, he explained that, “In addition to having access to a large assortment of beauty products online, customers can earn Optimum points with every purchase. We wanted to ensure that our customer would get the same great experience in-store and online — anytime, anywhere, through any channel.”
Visitors to the site can find the product they are interested in by searching through the site’s easy-to-use categories that include brands, fragrances, makeup, skincare and nails. Purchases over $75 include free shipping while delivery times will average between two to six days.
The new online shopping site is a reflection Shoppers Drug Mart’s effort to compete with other specialized beauty and personal care retailers. The brands featured on the new site are highlighted in a visual and educational way while users have quick access to their beauty shopping needs through their phone or tablet.
To promote the new venture through social media, the retailer has also released the hashtag #BRINGBEAUTYHOME.
“The vision of beautyBOUTIQUE.ca was to create a unique online retail experience, all while keeping three things in mind – accessibility and reach, convenience through digital and brand assortment,” says Cathy Masson, vice president Category Management, Shoppers Drug Mart. “We wanted to ensure that our customer would get the same great experience in-store and online – anytime, anywhere, through any channel.”
