According to TechSci Research, India’s Ayurvedic product market is predicted to increase 16 per cent through 2021. This growth will be bolstered by the increasing availability of Ayurvedic products—including nutraceu¬ticals, dietary supplements, cosmetics and skin care products—at multi-branded stores.
Ayurveda is one of the world’s oldest holistic medical concepts. Developed 5,000 years ago in the Vedic culture of India, this practice believes that everything in the universe is connected. As such, good health is achieved when your body, mind and soul are in harmony with the universe, while bad health may be caused by a disruption of this balance.
Ayurvedic products have once again gained prominence in India, with 100 government-run Ayurvedic hospitals, 750 dispensaries, 800 registered medicine manufacturing units and some private health centers recently opening their doors in the country. In 2015, Ayurvedic goods comprised the largest revenue share on the Indian personal care market.
“Ayurvedic products are gaining popularity in India and across the globe due to the natural medicinal benefits they offer without any side effects,” said Karan Chechi, a research director at TechSci Research. “Apart from this, the government of India is encouraging and promoting usage of Ayurvedic products through education and national awareness programs. Various manufacturing
companies are focusing on developing innovative Ayurvedic products and investing in marketing strategies in order to generate awareness and increase their brand value as well as sales.”
As this trend undoubtedly catches fire on the global stage, consider learning more about Ayurvedic medicine—and possibly introducing a line of products or services into your brand or store.
