Arla Foods Ingredients has launched a new whey protein concept called Rehydrate and Restore by combining Lacprodan SP-9213 (a whey protein isolate) and electrolytes in a clear ready-to-drink beverage solution for active of consumers. It contains 25g of whey protein in a 500ml bottle and allows labelling to claim “High Protein”, “Contains Electrolytes”, “Low Sugar,” and “Low Lactose”.
“High protein and high moisture trends are two key drivers of sports nutrition right now, as evidenced by the popularity of functional water,” said Mathias Toft Vangsoe, sales development manager, Health & Performance Nutrition, Arla Foods Ingredients, in a press release. “This inspiring new concept shows how brands can help consumers hydrate and restore energy through beverages containing electrolytes and high-quality protein. It’s a request many of our customers have asked us, and we’re excited to help them meet their workouts The two biggest needs in terms of nutrition.”
Arla Foods showcased Rehydration and Restore at SupplySide West, along with two other concepts: Protein in Every Layer, a snack-enriched protein bar, and stronger whey, showcasing Lacprodan BLG for sports nutrition use – 100, a β-lactoglobulin.
