According to a new survey by Unity Marketing, affluent consumers are the key to success for retailers. A survey suggests that brands need to learn the retail trends and competition among the affluent consumers in order to shape their advertising campaigns in-store and online.
“The study probes in depth into how affluents shop across a wide range of different types of retailing environments, including general merchandise discounters, department stores and luxury department stores, luxury branded boutiques, fashion boutiques and home furnishings stores,” says Pam Danziger, president of Unity Marketing. “While affluents are clearly the primary target customers for the true luxury stores, they are also critically important to retailers that are more mass market, as well.”
For the report, 1,436 affluent consumers within the top 20 per cent of households by income were studied on their shopping habits. A quarter of the participants cited online shopping as the best shopping, while half of the participants said they shop online whenever possible.
