As an experienced executive with a demonstrated history working within the industry for many years, you may already know Aaron from one of his previous roles or through his past work on various CHFA Advisory Committees.
After graduating from the University of Guelph with a Bachelor of Science Honours, in Nutrition and Nutraceutical Sciences, Aaron started his career at Loblaw Companies Ltd. During this time, he served in senior leadership roles across operations, merchandising, procurement, and retail concept design with a strong focus on the development of a revolutionary health and wellness concept, based on strategic partnerships with natural health and organic product companies.
After almost ten years with Loblaw, Aaron left to become the Co-Founder and COO of GreenSpace Brands. GreenSpace Brands was one of Canada’s fastest-growing public companies (Profit 500:2019) and grew exponentially during his time there. As a passionate and visionary leader, Aaron enabled a team that grew the company to over 100 employees, overseeing operations, sales, marketing, business development, and innovation.
For the past year, Aaron has built his own consulting company, The Peloton Project, working with entrepreneurs and business leaders, within the industry, to help them accelerate their vision. As a dynamic and strategic leader, Aaron has focused on helping small and medium-sized organizations identify and execute strategies that enable them to reach their full potential.
“I could not be more excited to be joining the team at CHFA as we continue to support the evolution of our industry. I have dedicated my career to the Health Food industry through varying roles with larger retailers, small format development, and most recently, by playing a founding role in one of Canada’s fastest-growing start-ups. The opportunity to give back to the industry that has given me so much, through such challenging times, is a true honor.” Aaron Skelton
Aaron sees tremendous potential and opportunity for the future of CHFA during an unprecedented time of uncertainty. With a history of developing engaged and successful teams, through the creation of strong and supportive organizational culture, Aaron is looking forward to onboarding with the staff and connecting with members to achieve the vision and mission of our association.
