GreenCore Solutions Corp. has announced the launch of ecoVerificado.com, a platform it describes as a new industrial standard for Latin American manufacturers producing private-label baby diapers using TreeFree Diaper® Core. The goal: enable eco-positioned diapers that match branded disposable diapers in performance while costing the same or less for private-label retailers and consumers.
A “Zero-Tree” claim aimed at real-world pricing
The company says ecoVerificado is designed to help manufacturers in Mexico, Brazil, Colombia, Argentina, and Chile bring a 0% tree-fibre diaper to market without imposing a European-style “green premium” on local families. In practical terms, GreenCore is framing this as a private-label advantage: better sustainability story, credible verification, and a price point that can win in-store.
Why pulp is in the crosshairs
GreenCore argues that the diaper supply chain’s reliance on wood fibre has created two issues at once: environmental impact and cost complexity. The company says the global hygiene industry cuts down over 50 million trees per year for disposable diapers, while also driving heavy water use and upstream emissions.
At the same time, GreenCore claims LATAM factories focused on domestic markets still end up absorbing compliance and documentation expenses associated with imported pulp, including audits, chain-of-custody paperwork, renewals, and monitoring. Collectively, the company refers to these burdens as the “German Tree Tax,” estimating they can consume 1.5% to 3.0% of annual revenue for OEM converters, even when products are sold locally.
What ecoVerificado actually verifies
ecoVerificado is positioned as an “instant verification layer” that confirms that a diaper contains TreeFree Diaper® Core, a proprietary absorbent matrix with 0% lignocellulosic biomass (no wood fibre), as GreenCore describes. The system is also used to validate three headline metrics the company is promoting:
- 58% less water (by removing pulping and bleaching)
- 47% lower carbon (by removing wet-timber logistics and thermal drying)
- 0% trees (by replacing wood fibre with a synthetic absorbent matrix)
In other words, ecoVerificado is meant to be the proof layer that turns a product claim into something retailers can put on the shelf with confidence.
The margin story for manufacturers
Beyond sustainability claims, GreenCore is leaning hard into economics. The company says that eliminating pulp and its compliance-related surcharges can allow OEM converters to recover 15–18% in operational margin. ecoVerificado is positioned as having zero licensing fees and being bundled automatically with TreeFree Diaper® Core, which GreenCore says keeps more of the economic value inside LATAM.
