The Synergy Company, a pioneer in certified organic nutritional and herbal supplements, has appointed Jennifer Briggs as Chief Executive Officer (CEO) to lead the brand into its next phase of growth. Briggs, widely recognised for her expertise in purpose-driven leadership and operational excellence, will guide the company’s mission to combine innovation, sustainability, and community values with uncompromising product quality.
Building on a Three-Decade Legacy
Founded in 1992 by Mitchell May, The Synergy Company has become a respected global name in organic supplements, celebrated for its vertical integration, in-house manufacturing, and cutting-edge ingredient sourcing. For over 30 years, its unwavering commitment to purity, scientific formulation, and social and environmental responsibility has earned widespread recognition, including a Nutrition Business Journal Management Achievement Award for leadership and performance.
May, who remains founder and chairman, expressed strong confidence in the appointment: “Jennifer’s leadership and dedication to values-driven business practices embody the culture and future of The Synergy Company. She will help ensure our independence while expanding our innovation and sustainability commitments for generations to come.”
A Proven Leader in Purpose-Driven Growth
Briggs brings more than two decades of executive experience across consumer packaged goods, food and beverage, and employee-ownership advocacy. She spent 12 years on the executive team at New Belgium Brewing, played key leadership roles as CEO of Modern Times Brewing and CXO of Karl Strauss Brewing, and has held governance positions in construction and technology.
Her commitment to shared prosperity is reflected in her role as Board Chair of the National Center for Employee Ownership and as an Executive Fellow at Rutgers University’s Institute for the Study of Employee Ownership and Profit Sharing. Briggs also holds a master’s degree in organisational leadership and was named Brewbound Person of the Year in 2022. Her achievements and thought leadership have been featured in Fabulous California, Fabulous People, and Brewer Magazine.
Advancing Innovation and Sustainability
As CEO, Briggs aims to expand The Synergy Company’s portfolio of certified organic nutritional supplements and herbal formulas, strengthening its position in the natural health marketplace. Her focus will include:
- Enhancing product innovation to meet rising global demand for clean, science-backed supplements.
- Expanding sustainable ingredient sourcing that protects ecosystems and supports fair trade.
- Maintaining rigorous in-house manufacturing standards, ensuring potency, purity, and traceability.
“I’m inspired by The Synergy Company’s legacy of uncompromising quality and its vision for holistic wellness,” said Briggs. “We will continue to honour Mitchell and Jayne May’s founding ideals while exploring new opportunities to connect people with natural, effective solutions for lifelong health.”
Deep Roots in Moab, Utah
Despite its international reach, The Synergy Company remains deeply tied to its Moab, Utah community, where it provides meaningful career opportunities and supports local sustainability initiatives. This connection to place is central to its identity and reflects its belief that good business is inseparable from social and planetary responsibility.
Why This Leadership Change Matters for Natural Health Retailers
Briggs’s appointment signals continued stability and forward momentum for natural product retailers and health food stores that carry The Synergy Company’s line of supplements. With consumer demand for certified organic, sustainably sourced vitamins and herbal products stronger than ever, retailers can expect ongoing investment in product development, supply chain transparency, and consumer education—key factors for long-term category growth.
