Sobeys, one of North America’s largest grocery chains with over 1,500 stores, is set to digitize its operations by deploying 5 million electronic shelf labels (ESLs) across Canada. This expansion follows a successful pilot in 50 stores and involves a partnership with Pricer’s partner, JRTech Solutions, with an expected order value of approximately 485 million SEK.
The rollout, featuring Pricer’s cloud-based platform, Pricer Plaza, and ESLs, is slated for completion by April 30, 2026. This initiative marks the first large-scale deployment of four-color labels in North America, aiming to enhance customer experience and streamline store operations.
Mats Arnehall, Chief Commercial Officer at Pricer, stated, “After one year of thorough testing with a pilot installation and the first wave of successful deployments in 50 stores, we can clearly see how our in-store solution supports this leading retailer in digitizing and transforming their operations while enhancing their focus on customer experience.”
This strategic move positions Sobeys at the forefront of retail innovation, leveraging digital solutions to meet evolving consumer expectations.
