Abbott will spearhead Vital Proteins’ global marketing and brand strategy in this role to accelerate its growth as the company expands to new international markets and further diversifies its product offerings.
“Jill is a well-respected, savvy marketing leader with a proven track record of innovating and growing brands,” said Tracey Warner Halama, CEO at Vital Proteins. “I’m thrilled to have Jill join Vital Proteins further to extend our market leadership as a global wellness brand.”
Abbott brings two decades of marketing expertise to Vital Proteins, having spent most of her career leading the Gatorade brand at PepsiCo, where she cemented the brand’s role as a catalyst for athletic performance and reinvigorated the brand as a sports innovator. During her tenure at Gatorade, Abbott served many roles, including leading consumer and athlete engagement to deliver best-in-class 360 marketing campaigns that ushered the company into its next generation of business growth. Abbott also held leadership positions at Bucketfeet and Boulder Brands.
“In under a decade, Vital Proteins rose to become the collagen category leader and a highly recognizable brand among everyday customers and celebrities alike,” said Abbott. “I’m honoured to bring the brand into its next chapter and grow Vital Proteins into a household name.” Abbott was recognized on Advertising Age’s list of “40 Under 40.” She earned her B.A. in Anthropology from Washington University in St. Louis and later received an MBA from Georgetown University.
