A Concord, Ont-based company called U-Be-Livin-Smart received some major media attention on the heels of the announcement that they were receiving $990,000 in funding from Agriculture and Agri-Food Canada (AAFC).
According to their on-line profile, proprietors Sherri-Ann Harrison and Paul Do and Sinclair began with a philosophy of living in the moment and an observation that “without a healthy food intake, our bodies won’t cope well with the toils of life.” During their long careers in the food industry, the three couldn’t help but notice how most of the nutrients are baked out of packaged foods.
Tim Sinclair explained their approach in a recent Globe and Mail interview. “Instead of taking all the bad stuff, such as trans-fat, sodium and now gluten out, we said what if we just left the good stuff in and didn’t add the bad stuff?”
That led to the production of some pretty interesting products ranging from their nutrient-dense, gluten-and-nut-free karma’ffins to a line of healthy candy called Pocket Treats, to nutrient dense vitamins.
One of their most remarkable innovations is feeding the hungry through their Feed 88 Million program. Every purchase of U-Be-Livin-Smart products is matched by the company which donates one of their nutrient-dense products to a local food bank. They claim that to date they have fed “over 60,000 children and adults who are undernourished and underprivileged.”
Their products are sold everywhere from Whole Foods and Urbane Far to Metro and Wal-Mart.
Check out their whole story at http://www.ubelivinsmart.com/
