If you’re looking for insight into what your consumer wants from your store, look online.
Joel Teitelbaum, chief executive of the iStore electronics chain, addressed the Retail Council of Canada conference industry panel in Toronto on Wednesday talking about the advantages of adapting to modern sales trends and techniques.
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He says the best place to look at what is trending among consumers is on Facebook, Twitter, Instagram or Pinterest.
Using these sites to market and advertise also helps to measure patron demand and assess movements of early adopters of retail and product.
Teitelbaum pointed out that vendors may be focusing too much of their own agenda and will often overlook the opportunities presented by social media that they can seize to advance their business. And it is the best tool to use if you want to introduce and lure your customer to a certain product.
