Naturally Splendid Enterprises made not one but two major appointments to its Corporate Advisory Board to assist the Company with development and marketing strategies for penetrating the $35B global omega market.
The first of these is Former Maple Leaf Foods President, Mr. Ted McKechnie – whose primary focus will be to assist management in the marketing and sales of the Company’s plant based line of omega products licensed under the recent agreement with Full Spectrum Laboratories (FSL). Mr. McKechnie will utilize his extensive network and relationships in the food and beverage industry to generate sales opportunities as they specifically relate to the omega industry.
Additionally, Mr. McKechnie will lend his expertise in the area of wholesale and retail product development, marketing and distribution.
Mr. McKechnie is a senior executive with extensive Board and Senior Management Experience in the consumer goods and service industries. Ted has a proven track record for achieving corporate financial and growth objectives. In addition to his role as President of Maple Leaf Foods, he has held senior positions with Kraft, General Foods, PepsiCo, Frito Lay, Canada’s Technology For Food, The Davies Group of Companies, Ethnic Food Group International, Inc., Humpty Dumpty Foods and Menu At Home.Com. Mr. McKechnie was presented with the Philip Morris Chairman’s Award for “recognition of extraordinary contributions having a significant and lasting impact on the Corporation”.
Naturally Splendid CEO Craig Goodwin states, “Ted brings a world class sales and marketing background to Naturally Splendid. Initially, Ted will provide his expertise in developing our full line of omega products. We look forward to working closely with Ted, and networking with his key industry relationships throughout the food and beverage industry, opening new doors for HempOmega(TM).”
The second appointment to the Corporate Advisory Board is Clearly Canadian beverage founder, Mr. Douglas Mason. Mason’s primary focus will be to assist management with marketing and sales strategies for the Company’s full range of products licensed under the recent agreement with Full Spectrum Laboratories.
Mr. Mason serves as a senior officer and director of a number of public companies. He also has extensive experience in financing and acquisitions in capital markets, raising over $200 million over the past 25 years. He is currently Chairman of the Board and CEO of Waterfront Capital Corporation.
From 1998 through 2005, Mr. Mason served as President, Chief Financial Officer and Director of Clearly Canadian Beverage Corporation, a producer of premium beverage products. During his 20 years in the beverage industry, Douglas built a reputation for innovation and has been credited as being one of the pioneers of the New Age Beverage category.
CEO Craig Goodwin says, “Initially, Douglas will provide his expertise in developing strategies to develop functional beverages incorporating products derived from the recently acquired technology license from Full Spectrum Labs. Beverages are the largest US functional product sector. Globally, the functional beverage market is valued at $68 billion. Our plans, with an experienced team now in place, is to penetrate these markets.”
