Loblaw’s PC Plus loyalty program will be awarded predictive analysis and decision management software company FICO’s Decision Management Award for Analytic Excellence after being chosen by a group of industry analysts and journalists.
The six-month-old program is already used in over one third of Canadian households and provides members with personalized weekly offers using FICO.
“We were in a unique position to design a next-generation loyalty program that would embrace customer analytics for one-to-one marketing,” says Uwe Stueckmann, senior vice president of marketing for Loblaw, in a press release. “Our analysis showed us that the best customers accounted for more than 60 per cent of revenue, but market data suggested that we were only capturing about 50 per cent of the grocery spend of these customers. We have a large opportunity to grow sales with our best customers.”
The awards are presented to companies that have achieved outstanding business results using FICO as its analytics and decision management tool. Loblaw will be featured in a presentation, among other winners, at FICO World 2014 in November in San Diego.
