According to recent developments in the “all-natural” lawsuit against Kashi, a brand owned by Kellogg Co., could cost $4 million.
The allegation against Kashi was that its products contain GMOs instead of all-natural ingredients as claimed on their packs.
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The settlement amount could range from $2 million to $3.99 million and the money is supposed to go toward reimbursing Kashi customers, who have proof of purchase, and $27.50 to all those who don’t.
The lawsuit further stipulates that all future Kashi labels will avoid the “all-natural” or “nothing artificial” claims until they are using ingredients approved by regulators.
Last year, Kellogg settled a similar case of the same label that amounted to $5 million. A class-action lawsuit in California, last week, alleged that Campbell Soup’s Prego pasta sauces should not be labelled “all-natural” either because it uses canola oil from GMO sources.
