Skilled perfumers draw from palettes of essential oils and a range of natural and synthetic fragrance ingredients, and creatively combining them to produce distinctive and exclusive scents used in products running the gamut from personal care and home care products to fine and expensive fragrances.
The fragrance market continues to expand due to a global rise in per capita and disposable income says a recent report on Fragrance Ingredients – Global Trends & Forecasts to 2019. The value of the market will increase to $17,104.21 million by 2019 – and increase of almost $5 million since 2011. It will grow most quickly in Europe and in developing markets – especially Latin America.
The report says that the nature of the products are changing as consumers turn away from synthetically based ingredients because of a perceived higher risk of allergies or toxic reactions. So more and more manufacturers are looking for naturally based or naturally sourced fragrances that give consumers a greater sense of well-being.
For more insight and some wonderful rationales along this line that you can share with your customers, IhP recommends checking out this interview with Gillian Deacon on the David Suzuki website.
